Welcome to Thinking Soda blog!

This is where I share actionable tips and advice on building a healthy startup and optimizing personal efficiency.

With 12+ years of experience as a software developer and 8+ years as an entrepreneur, I offer straightforward and easy-to-understand practical insights for anyone looking to launch their first venture with low cost and low risk while keeping it healthy, regardless of your background or experience level.

I chose the name "Thinking Soda" because it reflects my belief that problem-solving should be enjoyable and invigorating, like drinking a cold soda on a hot day.

So if you're ready to elevate yourself, consider becoming a part of Thinking Soda. I'm here to provide a source of refreshing inspiration and knowledge to support you on your journey.

(And, in case you were wondering, that's my 4-year-old ragdoll cat in the photo – a perfect embodiment of the 'Thinking Soda' philosophy: achieving goals with ease and charm.)

Welcome to Thinking Soda

My Recent Posts

Avoid Setting Deadlines if You Can't Accurately Estimate Time Costs

In today's fast-paced world, deadlines have become an integral part of our lives. We often find ourselves setting deadlines for every task we take on, whether it's at work or in our personal lives. However, more often than not, we realize that these deadlines are impossible to meet, resulting in …

January 31, 2024

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The Hidden Cost of Traffic Building in Entrepreneurship

Many of my friends who lack startup experience or entrepreneurial knowledge often fall into a similar pattern when they attempt to launch a self-directed project or dip their toes into solopreneurship. They pour the entirety of their focus into the idea itself, with perhaps a sliver of attention cast toward …

December 31, 2023

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Prioritizing Code Readability for Effective Software Development

In the early stages of a tech startup, the software system acts as the essential building block. To ensure that your software system is robust and can be iterated quickly in low risk and low cost, one factor rises above all - code readability ...

November 5, 2023

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